摘要
客户满意度理念已日益受到企业界和学术界的认可和重视。对第三方物流企业而言,只有尽快调整经营目标和策略,推行客户满意理念,实施客户满意经营,才能树立新的竞争优势,实现企业、客户的双赢。文章从营销学的角度出发,分析了第三方物流企业客户满意的特点以及客户满意的含义,提出了提高客户满意度的策略。
Customer satisfaction concept has been growing the business and academic recognition and attention. On 3PL enterprise, to adjust the operational objectives and strategies, carry out the concept of customer satisfaction and to conduct for customer＇s satisfaction as soon as possible, only that is vital to establish a new competitive advantage and achieve a win-win situation between enterprises and customers. This article from the marketing point of view, an analysis of 3PL enterprise customers, as well as the characteristics of the meaning of customer satisfaction, put forward to improve customer satisfaction strategy.
出处
《物流科技》
2009年第4期43-45,共3页
Logistics Sci-Tech
