摘要
顾客只有对企业的产品或服务满意了,才有可能重复购买企业的产品或服务,成为企业的忠实顾客,因而提高顾客满意度已经成为企业竞争的焦点,本文在研究顾客满意度模型的基础上,提出了物流企业提高顾客满意度的策略和措施。
Only customers satifactoring with the product or service, they will be possible to become the loyal customers, thereby customer satisfaction has become the competitive focus of businesses, on the basis of the model of customer satisfaction, this paper proposed logistics enterprises to improve customer satisfaction strategies and measures.
出处
《中国市场》
北大核心
2008年第36期20-21,共2页
China Market
关键词
物流
顾客满意度
顾客价值
logistics
customer satisfaction
customer value
