摘要
对物流企业而言,顾客资产不仅能反映企业当前的盈利能力,而且也能反映物流企业未来的盈利能力,所以我国企业应通过顾客维系和顾客资产经营,发挥顾客资产的战略竞争优势。
To our businesses, customer equity not only represents businesses＇ ability to gain profit at present, but also represents their ability to gain profit in the future. So, our businesses should maintain their customers properly and manage the customer equity well so that they could take advantage of the strategic competitive superiority.
出处
《中国市场》
北大核心
2008年第23期19-21,共3页
China Market
关键词
顾客资产
顾客维系
顾客资产经营
customer equity
maintenance of customer
management of customer equity
