摘要
在竞争日趋激烈的饭店行业,创造价值是每个饭店主体的共同属性,但是价值的实现却并非易事,价值实现能力跃升为决定企业生死的关键。在分析饭店顾客价值基础上,我们对企业价值实现问题进行探讨,并进一步提出饭店企业价值实现的二维保证:价值实现的可能性与价值实现的可靠度。
In the increasingly fierce competition of hotel industry, creating value is the common attribute, but achieving value is not easy. The ability to achieve value becomes the key to deciding life and death of each enterprise. Based on customer value, value achieving of hotels is discussed. Furthermore, two-dimensional assurance is proposed：the possibility and reliability of value achieving.
出处
《闽江学院学报》
2009年第1期136-140,共5页
Journal of Minjiang University
关键词
顾客价值
价值实现
饭店
customer value
value achieving
hotel
