摘要
本文以首旅集团创造和经营“如家”品牌为例,探讨了如何以品牌为纽带,变社会旅馆为经济型饭店,逐步建设、完善现代大众旅游接待体系。
This article explores how to regard brand as a lie to transfer social hotels to economic hotels, gradually build and perfect modern common tour reception system through analyzing the case of ＂Rujia＂ brand developed and managed by Beijing Tourism Group.
出处
《北京市经济管理干部学院学报》
2006年第2期72-75,共4页
Journal of Beijing Economic Management Institute
关键词
经济型饭店
品牌经营
大众旅游接待
economic hotel
brand management
common tour reception system
