摘要
针对酒店产品质量评价很难做到精确界定这一问题,本文将定性分析与定量分析相结合,用层次分析法(AHP)求得各影响因素的指标权重,构建了一个用于酒店产品质量评价的多级模糊综合评价的数学模型。本文结合实例说明该方法的使用,并阐述了该方法在网络环境下的应用前景。
In light of the difficulty of providing an accurate definition of hotel product quality evaluation, this paper combined qualitative analysis with the quantitative one, applied Analytic Hierarchy Process （AHP） to weigh the indicators of the various factors affecting hotel product quality, built a mathematical multi-level fuzzy comprehensive evaluation model which might be applied to evaluate hotel product quality, and illustrated the use of this model with examples, then forward up it＇ s prospect of application in the network environment.
出处
《旅游科学》
CSSCI
2008年第5期49-53,共5页
Tourism Science
关键词
酒店
产品质量
层次分析法
模糊综合评价
hotel
product quality
analytic hierarchy process
fuzzy comprehensive evaluation
