摘要
本文分析了医院的视觉形象和品牌建设的关系,阐述了医院视觉形象对医疗机构的作用,指出了当前医疗机构中关于视觉形象建设中的问题,提出了医院视觉形象建设应把握的几个方面:策划医院视觉形象所包含的范畴,建立医院视觉形象的规范标准,设计医院视觉形象要突出特色,制作医院视觉形象系统要精工细作等。
The author analyzed the relationship between the visual image of the hospital and the hospital brand building in this article, and elaborated the problems existed in visual image building process nowadays. Some important aspects should pay more attention to, such as the scope and the normative standards in building hospitals visual image, the characteristics and the refinement in making hospital system to the visual image.
出处
《解放军医院管理杂志》
2008年第10期961-962,共2页
Hospital Administration Journal of Chinese People's Liberation Army
关键词
医疗机构
视觉形象
品牌
medical institution
visual image
brand
