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版式设计中的视觉流程 被引量:20

Visual Flow in Format Design
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摘要 基于版式中的视觉流程设计的根本目的是为了诱导视线,实现信息的有效传递方面,就其类型和设计中应注意的问题进行探讨,提出版式设计中的视觉流程应分为二维、三维及多维3种类型;设计中应注意的问题为逻辑性、节奏感和韵律感、诱导性、个别性4个问题。并对这几方面进行了较为深入的论证。给出了视觉流程设计在版式设计中具有着重要的作用,设计师对其设计的好坏是设计师的版式设计水平高低的直接体现的结论。以期推动版式中视觉流程设计的发展,更好地促进其价值实现。 The ultimate purpose of visual flow in format design is to induce people's sight, so as to realize effective transmission of information. The types of format design and some problems need to pay attention to in format design were discussed. It was put forward that the types of format design was divided into two-dimensional visual, three-dimensional and muhi -dimensional three types; problems need to pay attention to in format design were logic, rhythm and sense of rhythm, inductivity, and individuality. The above questions were discussed. It was concluded that visual flow in format design has important function; the quality of visual flow design in format design is the direct embodiment of the designer's level. The purpose was to promote the development of visual flow design in format design.
作者 马建华
机构地区 延安大学
出处 《包装工程》 CAS CSCD 北大核心 2008年第6期191-193,共3页 Packaging Engineering
关键词 版式设计 视觉流程设计 视觉要素 format design visual flow design visual element
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