摘要
基于销售包装促进销售的基本功能方面,就包装视觉传达艺术设计的个性化进行探讨,提出了设计形式陌生化与意蕴个性化的问题。并就内容与形式的辩证关系进行了较为深入的探讨,给出了“奇崛、巧妙”的视觉陌生化是设计的形式基础、“亲和、深厚”的文化意蕴是设计的核心内容的结论。
The individuation of packaging vision conveying art design was discussed based on the basic function of the modern sales packaging, sale promotion. The problems of form strangeness and implication individuation of packaging design were put forward. The dialectic relation between content and form was discussed. It was concluded that the ＂peculiar, ingenious＂ visual strangeness is the foundation of design form; the ＂friendly, profound＂ cultural implication is the core content of packaging design.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第4期171-172,共2页
Packaging Engineering
关键词
包装设计
形式陌生化
意蕴个性化
packaging design
form strangeness
implication individuation
