摘要
包装设计已成为整个艺术设计领域中最具市场意识的设计。表现语言的创造决不是视觉要素的简单排列组合 ,而是建立在对人的心理活动较深层次的研究和深刻理解设计目的意义之上的创造性活动。市场经济条件下的包装设计离不开一定的市场需求 ,所以了解有关的市场背景至为重要 ,不考虑市场需求的包装设计实际上是毫无意义可言的。
Packaging design has become the most market conscious one in the whole field of art design. Never is it a simple management of visual factors to manifest the language creation, but it is a creative activity based on the further research on people's psychological activities and the deep comprehension of the meaning of design purposes. Packaging design under Market Economy cannot exist without certain market demand, this, it is of supreme importance to grasp the related market backgrounds, and there is of little sense for packaging design not to give consideration to the market demand.
出处
《包装工程》
CAS
CSCD
北大核心
2002年第6期132-133,共2页
Packaging Engineering
关键词
包装设计
市场意识
产品包装
市场经济
Packaging design
Market consciousness
Product packaging
Market economy
