摘要
文章探索可以作为视线诱导媒介的元素,建立合理的视线运动轨迹,从而引导消费者的视线按照设计师设想的方向、路线、主次关系,有秩序、有条理地认知单体包装和系列包装。文中提到的色彩和肌理效果对视知觉的影响,不仅涉及到包装设计,也为整个平面设计的视觉流程研究提供了更多的可能性和探索方向。
This article probes into elements likely to be taken as visual guidence media,through which a logical track of visual movement is fixed,so as to guide consumers to cognize any single and series packages orderly and systematically in the designed direction,line and ranking.The impact of color and skin texture on visual recognition mentioned in this article not only involves packaging design but also provides more possibilities and directions to the study of visual flow in the whole graphic design.
出处
《成都大学学报(社会科学版)》
2010年第5期79-80,96,共3页
Journal of Chengdu University (Social Sciences)