摘要
从自助游的概念及其类型入手,指出旅游者消费需求的变迁是自助游产生的必然、深层的原因。通过研究高速发展的自助游对旅行社运行的影响,探讨了在自助游冲击下传统旅行社如何借助此新事物更好地生存和发展的策略。
The change of the travelers＇desire is natural and the reason of emerging of independent travel from the concept and type of independent travel. The research is made on the impact of independent travel on travel agency and how the traditional travel agency can develop well with the assistance of the new thing.
出处
《济源职业技术学院学报》
2008年第1期76-78,共3页
Journal of Jiyuan Vocational and Technical College
关键词
自助游
旅行社
冲击
策略
independent travel
travel agency
impact
strategy
