摘要
自驾车旅游是近年来迅速兴起的旅游项目,截至2003年年底,全国个人轿车保有量已达到489万辆,自驾车旅游全年所蕴藏的商机达249亿元,具有极大的开发潜力。为了摸清自驾车旅游市场的基本情况,我们选择我国西部地区个人轿车数量最多的省份———四川省为研究对象,在四川省委宣传部的大力支持下,通过问卷调查和实际走访,对自驾车旅游市场的特点、自驾车旅游对旅游企业的影响、如何开发自驾车旅游等课题进行了初步研究,本调研结果对全国其他地区开发自驾车旅游具有一定的参考价值。
Self-driving tours have seen rapid growth recently with evidence as follows: the statistics shows that,by the end of 2003, the number of cars owned by individuals or families had reached 4.89 millions in China; and the yearly potential sales volume of self-driving tour is estimated at RMB 24.9 billion Yuan. A wise and objective reflection on how to adapt to the promising market is necessary and urgent. With the help of the Propaganda Ministry of Sichuan Province, we have chosen Sichuan Province as our research target, where the number of individually owned cars is the greatest in western China. Through questionnaires and interviews, we have investigated on questions like the characterstics of self-driving tour market, its impacts on tour practitioners and how to develop self-driving tour programs, etc. We believe the results of our initial study would be of reference value for the development of self-driving tours in other parts of China.
出处
《旅游学刊》
CSSCI
北大核心
2004年第3期66-71,共6页
Tourism Tribune
关键词
自驾车
旅游市场
开发研究
四川省
self-driving
tourist market
development research
Sichuan Province
