摘要
深圳的自驾游在全国起步最早,业态最多,竞争也最为激烈。在新的形势下,专业自驾游公司有必要进行清晰的市场定位和科学的发展策划。通过深入调研各种形式的自驾游公司,最终摸索出一条适合专业自驾游公司的发展道路。本文为深圳专业自驾游公司大胆提出了"金字塔"的市场细分、"三高"的市场定位、"三级跳"的营销目标以及"八爪鱼"的盈利模式等一系列的发展对策。深圳专业自驾游公司如能贯彻以上思想,定能杀出一条血路,独拥一番天地。
It is Shenzhen that acts as a pioneer to pave a way for self-driving travel industry in China. And this industry appears to be in various operational patterns with relatively much more fierce competition,in face of which, it is necessary for specialized self-driving travel companies to target an appropriate market position and work out a clear-cut strategies for scientific development.A way which suits the self- driving travel companies a lot is concluded after a series of thorough researches.This essay provides an egress for the specialized self-driving travel companies that they＇d better develop in a pyramid-structural mode by segmenting themselves according to the consumers＇ needs;they＇d better have better knowledge of the ＂triple-jump＂ marketing target and learn to make use of it;they＇d better follow the route of wide- spreading profit-making measures and some other useful strategies.If the above strategies can be carried out by specialized self-driving travel companies in Shenzhen, they can fight their ways out undoubtedly.
出处
《江苏商论》
2012年第2期99-101,106,共4页
Jiangsu Commercial Forum
关键词
专业自驾游公司
市场定位
盈利模式
specialized self-driving travel companies
market positioning
profit model
