摘要
从认知的角度来看,汉语广告中的隐喻能使经济领域里原本抽象的概念变得可视、具体、生动起来,突显广告产品非买不可的特征,从而达到对产品进行宣传的目的。由此可见隐喻认知的普遍性和隐喻的无穷魅力。
In view of cognition, metaphor in Chinese advertisements, which spurs the customers to buy the goods, can make the abstract concept in economy visible, concrete and vivid so as to propagate the products. Hence we can see the popularity and charm of metaphor in view of cognition.
出处
《内江师范学院学报》
2007年第5期97-99,共3页
Journal of Neijiang Normal University
关键词
隐喻
认知
广告
metaphor
cognition
advertisement
