5[1]Dwyer, F. Robert, Schurr, Paul H. , and Oh, Sejo. Developing buyerseller relations [J]. Journal of Marketing, 1987,51 ( April ): 11 ~ 28. 被引量:1
6[2]Jones Thomas O., W. Earl sasser, Jr. Why satisfied customers defect[ J ]. Harvard Business Review, 1995,73 (November/December): 88 ~99. 被引量:1
7[3]Liu, Annie H. Examining the role of customer value, customer satisfaction, and perceived switching costs: A model of repuchase intention for business-to-business services:[ doctoral dissertation] [ D ].Georgia: Georgin State University, 1998. 被引量:1
8[4]Moorman, Christin, Rohit Deshpande, Gerale Zaltman. Factors affecting trust in market research relationship[ J ]. Journal of Marketing, 1993,57(Janury) :81 ~ 101. 被引量:1
9[5]Oliver, Richard L. Whence consumer loyalty [ J ] ? Journal of Direct marketing, 1999,63(Special Issue) :33 ~ 44. 被引量:1
10[6]Reichheld, Frederick F. The Loyalty effect-the relationship between loyalty and profits[ J ]. European Business Journal, 2000,12( 3 ): 173 ~179. 被引量:1