摘要
最近几年高等职业教育得到了长足发展,为了实现培养高等应用型人才的培养目标,各高等职业院校十分重视教学手段和教学方法的改革与创新,并结合实际情况,进行了许多教学改革的方案,摸索出了许多非常有价值的经验。本文从市场营销课程的性质、任务和当前社会对营销人才的需求出发,提出了一些教学新法。
High vocational education has made considerable progress in recent years. In order to reach the goal of training highly-qualified talent, high vocational colleges have paid special attention to the reform and creativity of teaching methods and methodology. They have carried out many reform plans according to the actual situation. The aim of the paper is to put forward some new teaching methods in view of the character ,the aim of Marketing and the demands of marketing personnel in the society nowadays.
出处
《浙江工商职业技术学院学报》
2007年第2期67-68,共2页
Journal of Zhejiang Business Technology Institute
关键词
高职
市场营销
教学改革
high vocational education
marketing
teaching reform
