摘要
全国各地旅游资源评价中被评为国际级的旅游资源数不胜数,以国际级旅游目的地或旅游城市建设为目标的地方也数量甚众。而真正在国外,特别是西方民众心目中有印象和影响的中国知名旅游品牌则非常有限。本研究通过分析境外5家大型旅游经营商所涉及的中国旅游线路来重新审视中国国际级旅游目的地问题。分析发现,现有旅游资源评价体系并不能全面衡量目的地吸引力。在国内一般人看来很有名的地方,在国外旅行商的营销系统中却没有涉及。因此,以国际视角来看待并开发我国的旅游资源,并从营销方法上适当结合国际已有的认知,提高针对性和方略性可能会是一个有效的途径。
There are numerous tourism resources nationwide that are judged as international-grade ones and quite a lot of places are aiming at the construction of international-grade tourism destinations or tourist cities. However, China＇ s famous tourist brands in the eyes of western people are quite limited. This paper aims to reexamine China＇s intemational-grade tourism destinations through the analysis of five large overseas travel agencies that are involved in their travel routes in China. The analysis reveals that the existing assessment system of tourism resources cannot fully judge their attractiveness. Some famous places in the eyes of the Chinese are not involved in the marketing system of foreign travel wholesalers. Therefore, it might be an effective way to develop China＇ s tourism resources from intemational perspective and adopt marketing methods in combination of tourism destinations already acknowledged intemationally.
出处
《旅游学刊》
CSSCI
北大核心
2007年第6期14-19,共6页
Tourism Tribune
基金
广东省普通高校人文社会科学研究重点项目(05ZD790008)
关键词
资源评价
国际级旅游目的地
国外旅行商
建设
resources assessment
international-grade tourism destination
overseas travel wholesaler
construction
