摘要
品牌观念已日益被高职教育领域所广泛接受。品牌评估体系是关系高职教育品牌成功营造的重要因素。文章立足比较的视野,即比较商业、普通高校(大学)、高职院校品牌评估体系的若干要素,以便确立科学合理的高职教育品牌评估体系。
The brand conception is accepted abroad by higher vocational education. Brand evaluation is a important factor for a successful higher vocational education Brand. On a Comparative view, The thesis analyzes three Brands of commerce and university, and higher vocational education, so as to establish a scientific brand evaluation system of higher vocational education.
出处
《黑龙江高教研究》
北大核心
2007年第2期119-121,共3页
Heilongjiang Researches on Higher Education
关键词
高职教育
品牌
价值
评估
higher vocational education
brand
value
evaluation
