摘要
采用文献资料调研、问卷调查和数理统计等综合研究方法,分析了校园体育竞赛商家赞助现象介入的成因以及所带来的变化和发展特点。
By the methods of documentation, questionnaire and statistics, the paper analyzes thecause of corporation sponsorship involved in university sports competitions as well as the changes anddevelopment it has brought about.
出处
《体育科研》
2004年第5期72-75,共4页
Sport Science Research
关键词
高等院校
校园竞赛
商家
赞助
university
sports competition in universities
corporation
sponsorship
