摘要
对品牌、旅游品牌、奥运品牌及人文旅游品牌的概念及相互关系进行探讨。从品牌运作理念的角度出发,为中国成功开发奥运与旅游效应提供理性依据。
By using the method of documentary and investigation, the paper discuss the conceptions of ＂Brand＂ , ＂Brand of Tourism＂, ＂Brand of Olympics ＂, and ＂Brand of Humanistic Tourism＂, and the relationships among them. Thinking from the aspect of brand, the paper reveals the different new idea that the Olympics advances with the tourism, which will sponsor the ＂New Beijing, Great Olympics＂.
出处
《北京城市学院学报》
2006年第1期71-74,共4页
Journal of Beijing City University
关键词
品牌
奥运品牌
人文旅游品牌
brand, brand of the Olympics, brand of humanistic tourism
