摘要
“中国制造”是一个品牌,也是一种规范,是我国加入了世贸组织以后,逐渐融入了世界经济一体化过程中获得成功的标志。作为一类产品的统称,它为生产这类产品生产者的高职院校,如何在日新月异的世界经济潮流中保持和发展品牌优势提出了挑战。
As a brand "Made in China" is a standard, it is a symbol of the success in the process of gradually fusing with the world economy unity after China joined WTO. To be known as a type of products, it brings up challenges that how to preserve and develop the brand advantage in the world economical current that changes with each passing day to vocational college that produces this type of products.
出处
《山东商业职业技术学院学报》
2006年第1期39-40,52,共3页
Journal of Shandong Institute of Commerce and Technology
关键词
“中国制造”
品牌
规范
职业院校
挑战
"made in China"
brand
standard
vocational college
challenges