摘要
探究文化影响是提升国际商务谈判理论和实践的重要突破口,在综合现代西方研究成果的基础上,结合国际商务谈判中不同的文化类型,提出应对跨文化谈判的相关建议。
Discussion on cultural influence is the important breaking through for rising international commercial negotiations theory and practice. Based on comprehending modern west research result and combined with different cultures in international commercial negotiation, this paper puts forward the corresponding suggestions being directed against different cultural negotiation.
出处
《机械管理开发》
2005年第2期111-112,共2页
Mechanical Management and Development
关键词
文化因素
国际商务谈判
本文化中心主义
Cultural factors International commercial negotiation This culture centralism
