摘要
随着社会发展和民主建设步伐的加快,政府形象日益受到社会各界关注。将策划学理论引入公共行政管理,推进政府形象建设具有重要意义。政府形象建设的独特性决定了政府形象策划的复杂性,通过对政府形象策划的四维向度的分析,我们更加清晰地看到政府形象策划的内涵及其对推动公共行政管理不断发展的重要性。
With social development and acceleration of democratic construction, the image of government has attracted increasing public attention. It is important to introduce planning theory into the field of public administration and thus facilitate the construction of government image. The complexity of government image construction decides the complexity of government image planning. Through a 4-dimensional (the object, direction, space and time of planning) analysis, we can have a clearer view of the meaning of government image planning and its importance for facilitating public administration development.
出处
《四川大学学报（哲学社会科学版）》
CSSCI
北大核心
2005年第1期57-60,共4页
Journal of Sichuan University：Philosophy and Social Science Edition
关键词
政府形象策划
行政理念
四维向度分析
government image planning
executive concepts
4-dimension analysis
