摘要
文章结合企业形象识别系统的相关理论,探讨了政府形象模型的构建,该模型包括:政府理念识别系统、政府行为识别系统、政府视觉识别系统、政府听觉识别系统、公众满意,并在此基础上分析了构建政府形象模型的现实路径。
Based on the theory of corporation identity system, the constitution of government identity system includes governmental philosophy, governmental action, governmental vision, governmental hearing,and public satisfaction. Based on the analysis the approach constructing the system is also discussed.
出处
《哈尔滨学院学报》
2009年第2期50-57,共8页
Journal of Harbin University
关键词
政府形象
政府形象模型
路径分析
公众满意
government identity
government identity system
approach analysis
public satisfaction
