摘要
随着现代信息技术的发展,以网络、手机为代表的新媒体逐渐发展起来,日益成为人们获取信息的主要媒介与平台。在此背景下,探索如何运用新媒体来开展健康传播已成为政府及卫生部门的必修课。本文就新形势下新媒体传播特点以及运用新媒体开展公共卫生传播的策略进行了探讨。
With the development of modern information technology,the new media,represented by the Internet and mobile phones,has been gradually developing and becoming the main platform for people to obtain information.In this context,to explore how to use new media to carry out health communication has become compulsory for government and the health sectors.In this article,the characteristics of the new media in the new situation have been discussed,as well as the use of new media to carry out the health communication.
出处
《健康教育与健康促进》
2013年第1期65-67,共3页
Health Education and Health Promotion
关键词
新媒体
公共卫生
健康传播
New media
Public health
Health communication
