The C-E translation of International Publicity in China plays a vital role in cultural and economic development in themulticultural context.This article aims at discussing how to improve the translation quality as wel...The C-E translation of International Publicity in China plays a vital role in cultural and economic development in themulticultural context.This article aims at discussing how to improve the translation quality as well as the translation strategies forimproving the acceptability of the target texts to enhance cultural soft power of China.展开更多
With the emergence of the Cultural School in the 1990s, researchers began to deem that translation is inevitably associated with political tendencies and aspirations of social groups, and the relationship between sour...With the emergence of the Cultural School in the 1990s, researchers began to deem that translation is inevitably associated with political tendencies and aspirations of social groups, and the relationship between source language and target language has never gone beyond politics and are always entangled with power. From political perspective, this thesis will take the popularity of Yu Hua’s works in US into account to analyze and explore how cultural soft power, has impacts on translation activities, especially translation direction and source text selection.展开更多
The author gives a thorough interpretation of the translation process and methods under the framework of relevance theory based on the actual pairs of Chinese soft news and the counterpart English versions well select...The author gives a thorough interpretation of the translation process and methods under the framework of relevance theory based on the actual pairs of Chinese soft news and the counterpart English versions well selected from authoritative bilingual magazines. The author attests the explanatory force of relevance theory to soft news translation and shows that the aim of all the translation methods is to provide adequate contextual effects and achieve optimal relevance to the target audience, namely, to guarantee the successful communication--the intentions of the communicator and the expectations of the audience meet.展开更多
文摘The C-E translation of International Publicity in China plays a vital role in cultural and economic development in themulticultural context.This article aims at discussing how to improve the translation quality as well as the translation strategies forimproving the acceptability of the target texts to enhance cultural soft power of China.
文摘With the emergence of the Cultural School in the 1990s, researchers began to deem that translation is inevitably associated with political tendencies and aspirations of social groups, and the relationship between source language and target language has never gone beyond politics and are always entangled with power. From political perspective, this thesis will take the popularity of Yu Hua’s works in US into account to analyze and explore how cultural soft power, has impacts on translation activities, especially translation direction and source text selection.
文摘The author gives a thorough interpretation of the translation process and methods under the framework of relevance theory based on the actual pairs of Chinese soft news and the counterpart English versions well selected from authoritative bilingual magazines. The author attests the explanatory force of relevance theory to soft news translation and shows that the aim of all the translation methods is to provide adequate contextual effects and achieve optimal relevance to the target audience, namely, to guarantee the successful communication--the intentions of the communicator and the expectations of the audience meet.
