Since the outbreak of COVID-19,tourists have been increasingly concerned over various risks of international travel,while knowledge of the pandemic appears to vary significantly.In addition,as travel restrictions cont...Since the outbreak of COVID-19,tourists have been increasingly concerned over various risks of international travel,while knowledge of the pandemic appears to vary significantly.In addition,as travel restrictions continue to impact adversely on international tourism,tourism efforts should be placed more on the domestic markets.Via structural equation modeling,this study unearthed different risk factors impacting Korean travelers’choices of alternative local destinations in the post-pandemic era.In addition,this study extended the goal-directed behavior framework with the acquisition of perceived risk and knowledge of COVID-19,which was proven to hold a sig-nificantly superior explanatory power of tourists’decisions of local alternatives over foreign countries during the COVID-19 pandemic.Furthermore,desire was found to play an imminent mediating role in the conceptual mod-el,maximizing the impact of perceived risk on travel intentions.Henceforth,this research offers meaningful the-oretical implication as thefirst empirical study to deepen the goal-directed behaviour framework with perceived risk and knowledge in the context of post-COVID-19 era.It also serves as insightful knowledge for Korean tour-ism authorities and practitioners to understand local tourists’decision-making processes and tailor effective recovery strategy for domestic tourism.展开更多
文章将MGB(Model of Goal-directed Behavior)理论引入艺术消费行为研究领域,结合艺术消费行为的审美性、情感性和体验性特征,研究艺术消费行为意向的关键影响因素及因素之间的关系。以宁波地区的艺术消费者为研究对象,采用发放、回收...文章将MGB(Model of Goal-directed Behavior)理论引入艺术消费行为研究领域,结合艺术消费行为的审美性、情感性和体验性特征,研究艺术消费行为意向的关键影响因素及因素之间的关系。以宁波地区的艺术消费者为研究对象,采用发放、回收调查问卷的方式获取有效问卷392份。研究结果表明,艺术消费者过去行为、情绪反应、主观规范和感知行为控制变量对态度和欲望变量有显著的影响关系,同时通过态度、欲望进一步影响艺术消费行为意向;且态度和欲望直接正向影响艺术消费行为意向。展开更多
基金supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea(NRF-2020S1A5A2A01046684).
文摘Since the outbreak of COVID-19,tourists have been increasingly concerned over various risks of international travel,while knowledge of the pandemic appears to vary significantly.In addition,as travel restrictions continue to impact adversely on international tourism,tourism efforts should be placed more on the domestic markets.Via structural equation modeling,this study unearthed different risk factors impacting Korean travelers’choices of alternative local destinations in the post-pandemic era.In addition,this study extended the goal-directed behavior framework with the acquisition of perceived risk and knowledge of COVID-19,which was proven to hold a sig-nificantly superior explanatory power of tourists’decisions of local alternatives over foreign countries during the COVID-19 pandemic.Furthermore,desire was found to play an imminent mediating role in the conceptual mod-el,maximizing the impact of perceived risk on travel intentions.Henceforth,this research offers meaningful the-oretical implication as thefirst empirical study to deepen the goal-directed behaviour framework with perceived risk and knowledge in the context of post-COVID-19 era.It also serves as insightful knowledge for Korean tour-ism authorities and practitioners to understand local tourists’decision-making processes and tailor effective recovery strategy for domestic tourism.
文摘文章将MGB(Model of Goal-directed Behavior)理论引入艺术消费行为研究领域,结合艺术消费行为的审美性、情感性和体验性特征,研究艺术消费行为意向的关键影响因素及因素之间的关系。以宁波地区的艺术消费者为研究对象,采用发放、回收调查问卷的方式获取有效问卷392份。研究结果表明,艺术消费者过去行为、情绪反应、主观规范和感知行为控制变量对态度和欲望变量有显著的影响关系,同时通过态度、欲望进一步影响艺术消费行为意向;且态度和欲望直接正向影响艺术消费行为意向。
