This comprehensive article examines the phenomenon of consumer addiction,primarily focusing on shopping addiction and its dimensions,including brand addiction.It delves into the underlying causes,manifestations,and co...This comprehensive article examines the phenomenon of consumer addiction,primarily focusing on shopping addiction and its dimensions,including brand addiction.It delves into the underlying causes,manifestations,and consequences of consumer addiction from both consumer and marketer perspectives,shedding light on the ethical and cultural considerations within today's society.Consumer addiction is characterized by recurrent,irresistible purchasing behaviors driven by negative emotions such as anxiety and impulsivity.It is recognized as a behavioral addiction closely intertwined with consumerism.The article emphasizes the imperative for ethical marketing practices to mitigate the exacerbation of addictive behaviors while acknowledging the impact of culture on consumer choices.The article also discusses the crucial role of research in understanding the implications of consumer addiction on the economy,and it suggests that marketers should focus on fostering positive brand addiction rather than exploiting consumerism.It underscores the influence of cultural factors on addictive consumption and calls for responsible marketing practices and governmental regulations.In conclusion,this article highlights the critical significance of consumer addiction in the field of marketing and its multifaceted implications for both consumers and businesses.It underscores the need for ethical marketing strategies,cultural awareness,and responsible brand management to address this complex phenomenon in contemporary society.展开更多
影响最大化问题是在社交网络上找到一组有影响力的用户,使得期望的影响范围最大化。然而,已有的研究工作没有考虑用户之间有效的传播时间区间,而且忽略了营销时间对于选取初始用户的影响。基于真实用户动作日志,确定了用户之间有效的传...影响最大化问题是在社交网络上找到一组有影响力的用户,使得期望的影响范围最大化。然而,已有的研究工作没有考虑用户之间有效的传播时间区间,而且忽略了营销时间对于选取初始用户的影响。基于真实用户动作日志,确定了用户之间有效的传播时间区间,并提出了一个基于时间的影响力分配模型(influence power allocating model based on time,IPAT)。根据该模型,提出了基于真实时间的影响力最大化问题(influence maximization problem based on time,IMPT)和饥饿营销模式中种集最小化问题(seed set minimization problem in hungry marketing,SMPHM),并证明了这两个问题都是NP-hard问题。为求解IMPT问题和SMPHM问题,分别提出了有效的近似算法A-IMPT(algorithm for IMPT)和A-SMPIB4(algorithm for SMPHM),并证明了算法A-IMPT和A-SMPHM的近似比。多个真实社交网络数据集上的实验验证了算法AMT和A-SMPHM的有效性和高效率。展开更多
文摘This comprehensive article examines the phenomenon of consumer addiction,primarily focusing on shopping addiction and its dimensions,including brand addiction.It delves into the underlying causes,manifestations,and consequences of consumer addiction from both consumer and marketer perspectives,shedding light on the ethical and cultural considerations within today's society.Consumer addiction is characterized by recurrent,irresistible purchasing behaviors driven by negative emotions such as anxiety and impulsivity.It is recognized as a behavioral addiction closely intertwined with consumerism.The article emphasizes the imperative for ethical marketing practices to mitigate the exacerbation of addictive behaviors while acknowledging the impact of culture on consumer choices.The article also discusses the crucial role of research in understanding the implications of consumer addiction on the economy,and it suggests that marketers should focus on fostering positive brand addiction rather than exploiting consumerism.It underscores the influence of cultural factors on addictive consumption and calls for responsible marketing practices and governmental regulations.In conclusion,this article highlights the critical significance of consumer addiction in the field of marketing and its multifaceted implications for both consumers and businesses.It underscores the need for ethical marketing strategies,cultural awareness,and responsible brand management to address this complex phenomenon in contemporary society.
文摘影响最大化问题是在社交网络上找到一组有影响力的用户,使得期望的影响范围最大化。然而,已有的研究工作没有考虑用户之间有效的传播时间区间,而且忽略了营销时间对于选取初始用户的影响。基于真实用户动作日志,确定了用户之间有效的传播时间区间,并提出了一个基于时间的影响力分配模型(influence power allocating model based on time,IPAT)。根据该模型,提出了基于真实时间的影响力最大化问题(influence maximization problem based on time,IMPT)和饥饿营销模式中种集最小化问题(seed set minimization problem in hungry marketing,SMPHM),并证明了这两个问题都是NP-hard问题。为求解IMPT问题和SMPHM问题,分别提出了有效的近似算法A-IMPT(algorithm for IMPT)和A-SMPIB4(algorithm for SMPHM),并证明了算法A-IMPT和A-SMPHM的近似比。多个真实社交网络数据集上的实验验证了算法AMT和A-SMPHM的有效性和高效率。
