摘要
在后工业化时期,城市品牌形象对城市发展越来越重要,而竞技体育则在一定程度上影响了城市的品牌形象。本文借助网络计量学的相关知识,利用网络知名度衡量足球俱乐部对所在城市的影响,以英超强队城市为例,分析了球队对所在城市的影响因子,并对相对知名度和足球城市体系的规模作了相关分析,从而从实证的角度论证了中小城市在网络知名度方面有着相对更大的影响因子;引申的结论是:城市竞技体育在一个地域体系中其影响力的边际效应会随着城市规模的增大而减小。
During the post - industrialization period, city brand,which can be reflected competitive sports, is getting more important. In this paper, a new calculational method, which is rooted in web metrology, is brought forth to estimate the city brand ： using network visibility to estimate the football clubs ＇ influence to the cites＇ brand and making correlation analysis between cites＇ band and urban system. The conclusion is that smaller towns＇ band will be influenced more by football club and magrginal utility of football club＇ s affection be reduced while the city＇ scale is bigger.
出处
《体育科技文献通报》
2008年第3期117-119,共3页
Bulletin of Sport Science & Technology
关键词
竞技体育
影响因素
知名度
营销
城市体系
competition
sport
influence
factor
band
city marketing, urban system
