摘要
当今,"节能减排"已成为一个热门话题。企业在制定发展规划和进行生产、营销决策和管理时,都必须注意这种理念的渗透,在可持续发展目标下,调整自身行为。文章基于"节能减排"的理念,对企业的营销策略做出相关思考。
Now, ＂save energy and reduce sewage discharge＂ to become a hot topic. EnterprJse must pay attention to this idea and adjust behavior for a sustainable development goal, when formulates development projects, produce decisions, marketing decisions and managements. This paper makes the related ponder to enterprise＇s marketing strategy based on the idea of ＂save energy and reduce sewage discharge＂.
出处
《乡镇经济》
北大核心
2008年第5期50-54,共5页
Rural Economy
关键词
“节能减排”
影响
营销策略
＂save energy and reduce sewage discharge＂
influence
marketing strategy
