摘要
作为疫情防控的一种重要语言形式,宣传标语受到了社会广泛的关注与热议。本文以费尔克劳(Fairclough)的三维框架为理论基础,结合微观与宏观视角对新冠肺炎疫情的57则宣传标语进行分析,从文本、话语实践和社会实践角度为突发公共卫生事件的宣传标语提出一些思考与建议。研究发现,互文手段、再情景化过程和语用预设能够激发出标语的导向功能。恰当使用用典和仿拟增加了感染力和号召力,使标语发挥出积极的社会效应。相反,过度娱乐化或包含有非理性语言的标语有悖于正确的社会价值观,不能提供科学的引导。在突发公共卫生事件中,宣传标语仍应在法治文明的框架内实施,体现法治的信仰和对同胞的共情。
As an important linguistic form for epidemic prevention and control, publicity slogans have attracted wide attention and heated discussion in the society. Guided by Fairclough’s three-dimensional framework, this article analyzes 57 publicity slogans of COVID-19 epidemic from micro and macro perspectives. Some thoughts and suggestions are proposed for publicity slogans of public health emergency from the perspectives of text, discourse practice and social practice. It is found that intertextuality, recontextualization and pragmatic presupposition can stimulate the guiding function of slogan. Appropriately using allusion and parody increases the appeal and makes slogans exert positive social effects. On the contrary, slogans with excessive entertainment or irrational language run counter to correct social values and fail to serve as a scientific guidance. In public health emergencies, publicity slogans should still be implemented within the rule of law and civilization, reflecting the belief in the rule of law and the empathy of compatriots.
出处
《现代语言学》
2020年第5期721-727,共7页
Modern Linguistics
关键词
突发公共卫生事件
宣传标语
话语分析
Public Health Emergency
Publicity Slogan
Discourse Analysis
