摘要
为研究不同礼貌属性消防安全标语的眼动行为规律,采用眼动技术对个体在阅读标语过程中的眼动行为进行记录,并对实验数据进行统计分析。研究结果表明:在注视次数和总注视时间上,不礼貌属性标语大于礼貌属性标语,在首次注视时间上2者未存在显著差异;在阅读路径上,不礼貌属性标语的路径更长且回视现象更多;在关键词方面,结果导向关键词的注视时间和次数大于行为指导类关键词,其中恶性结果导向关键词最大。
In order to study the eye movement behavior of fire safety slogans with different politeness attributes,the eye movement technology was used to record the eye movement behavior of individuals in the process of reading slogans,and the experimental data were statistically analyzed.The results showed that in terms of fixation counts and total fixation duration,the impolite attribute slogans were larger than polite attribute slogans,and there was no significant difference in the first fixation time.In terms of reading path,the path of impolite attribute slogans was longer and there were more retrospective phenomena.In terms of keywords,the fixation duration and counts of result-oriented keywords were larger than those of behavior-oriented keywords,among which the malignant result-oriented keywords were the largest.
作者
廖慧敏
弋佳正
罗小娟
LIAO Huimin;YI Jiazheng;LUO Xiaojuan(School of Resources and Safety Engineering,Central South University,Changsha Hunan 410083,China)
出处
《中国安全生产科学技术》
CAS
CSCD
北大核心
2022年第12期177-182,共6页
Journal of Safety Science and Technology
基金
国家自然科学基金项目(51704328)。
关键词
消防安全标语
眼动注视
眼动路径
聚类分析
fire safety slogan
eye movement fixation
eye movement path
cluster analysis