摘要
常态化防控阶段,不同群体在疾病预防措施上出现健康不平等现象。文章将以岭药业涨价事件作为案例,探讨特殊公共事件中权威媒体与社交媒体对公众风险感知与预防行为科普的角色差异、社交媒体情绪传播以及意见领袖说服机制。因此,以岭药业等药企在面临社会较为严峻的社会舆论压力时,需要重视其社会责任,应关注不同群体公众风险感知的构建机制,及时弥合社会健康鸿沟,并促进公众采取有效防护行为。
There are health inequalities in disease prevention measures among different groups in the stage of normalised prevention and control. The article takes the Yil-ing Pharmaceutical price hike incident as a case study to explore the role differences between authoritative media and social media in public risk perception and preventive behaviours, the spread of emotions in social media, and the persuasive mechanism of opinion leaders in special public events. Therefore, the pharmaceutical companies represented by Yiling Pharmaceuticals need to pay attention to their social responsibility when facing the more severe pressure of public opinion in society and should pay attention to the mechanism of constructing the public risk perception of different groups, so as to timely bridge the social health gap and promote the public to adopt effective protective behaviours.
出处
《新闻传播科学》
2023年第4期775-785,共11页
Journalism and Communications
