摘要
在全球化和技术快速进步的当代背景下,电子商务与传统行业的深度融合不断推动企业进行数字化转型。本研究旨在探讨在电商融合背景下企业如何通过资源编排和数字化策略来实现价值创造。本文分析了电商融合的概念和特征,以及数字化转型的核心要素和外部影响因素。详细讨论了企业在数字化转型中应采取的战略规划,探索了资源编排的实施路径,强调信息技术在优化资源配置和提高操作效率中的关键作用。强调数字化转型能够显著提升企业的市场竞争力和客户价值,为企业带来创新和效率的双重提升。In the contemporary context of globalization and rapid technological progress, the deep integration of e-commerce and traditional industries continues to push enterprises to carry out digital transformation. This study aims to explore how enterprises achieve value creation through resource arrangement and digital strategy under the background of e-commerce integration. This paper analyzes the concept and characteristics of e-commerce convergence, as well as the core elements and external influencing factors of digital transformation. This paper discusses in detail the strategic planning that enterprises should adopt in the digital transformation, explores the implementation path of resource arrangement, and emphasizes the key role of information technology in optimizing resource allocation and improving operational efficiency. It emphasizes that digital transformation can significantly improve the market competitiveness and customer value of enterprises, and bring double improvement of innovation and efficiency for enterprises.
出处
《电子商务评论》
2024年第3期7550-7556,共7页
E-Commerce Letters
