摘要
在电子商务的快速发展和全球化经济背景下,复杂产品的快速研制对企业竞争力至关重要。本研究着眼于硬时间窗约束下,生产商在电子商务供应链中的参与模式,探讨如何通过研发与生产的协同优化来提升整体收益。研究分析了串行、并行和部分重叠模式,构建了量化模型来评估知识累积和设计返工对研制时间和产品质量的影响。本研究不仅提出了判定生产商最优参与时间的条件,还揭示了其与技术创新、协同度和信息交流频率的关系,为电子商务企业在紧张的市场节奏中高效研发复杂产品提供了策略指导,具有显著的理论和实践价值。In the context of rapid development of e-commerce and globalized economy, the rapid development of complex products is crucial for the competitiveness of enterprises. This study focuses on the participation mode of manufacturers in the e-commerce supply chain under hard time window constraints, and explores how to improve overall profits through collaborative optimization of research and development and production. The study analyzed serial, parallel, and partially overlapping patterns, and constructed a quantitative model to evaluate the impact of knowledge accumulation and design rework on development time and product quality. This study not only proposes the conditions for determining the optimal participation time of manufacturers, but also reveals its relationship with technological innovation, collaboration, and information exchange frequency, providing strategic guidance for e-commerce enterprises to efficiently develop complex products in a tense market rhythm, and has significant theoretical and practical value.
出处
《电子商务评论》
2024年第3期7079-7093,共15页
E-Commerce Letters