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企业研究新视角:企业声誉理论 被引量:33

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摘要 随着社会对商业伦理等道德因素的日渐重视 ,声誉越来越成为各类企业最重要的战略资源之一 ,企业声誉理论就是在这个背景下产生的一种研究企业的新视角。本文在明确企业声誉的概念与属性的基础上 ,回顾了近十年来西方学者在声誉创立、管理和评价等方面的研究成果 ,并进行了简要评论。
作者 邓晓辉
出处 《外国经济与管理》 CSSCI 北大核心 2004年第6期14-19,共6页 Foreign Economics & Management
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