摘要
随着电子商务时代的到来,消费者需求的个性化特点日趋凸现。介绍了基于电子商务平台的定制市场营销方式,分析了电子商务时代定制市场营销所具有的优势,并且对营销组合进行了初步设计,为企业应对新的市场竞争提供参考。
During the dot-com heyday, the individualized characteristic of consumer needs becomes more and more obvious. This paper expounds the theory of customized marketing. And it analyzes the advantages that e-commerce has brought to customized marketing. Furthermore, it has designed a marketing mix for customized marketing.
出处
《科技进步与对策》
CSSCI
北大核心
2004年第3期101-103,共3页
Science & Technology Progress and Policy
