摘要
体验经济的到来是现代生产和社会发展的必然规律,顾客参与生产过程是体验经济时代企业提高竞争力的重要因素。文章分析了体验经济给现代企业带来的新挑战、大规模定制的本质和未来企业间竞争焦点的变化趋势,提出了适应体验经济的生产模式就是基于顾客参与的大规模定制的新观点,并提出了一个基于网络的顾客参与大规模定制模型。
Experience economy' is inevitable as the trend of social development. The production pattern that can match experience economy is Mass Customization (MC) based on the user involvement. This paper analyzes the new challenge caused by experience economy, proposes the idea that mass customization based on user involvement will be the main production pattern in the future. A network-based and user involvement-based mass customization model is established.
出处
《北京航空航天大学学报（社会科学版）》
2004年第1期45-49,共5页
Journal of Beijing University of Aeronautics and Astronautics：Social Sciences edition Edition
关键词
大规模定制
体验经济
顾客参与
mass customization
experience economy
user involvement
