摘要
在对体验经济概念界定及其特点论述的基础上,探讨产品设计如何从开始阶段就将个体消费的需求与消费经验融入到产品的生命周期里,解决产品的个性化、多元化;在消费产品时,如何引导消费者通过一些方式(如自己动手作等)主动参与到产品设计中,而不再只是被动的消费;在使用过程中,不再只是满足人们的物质需求,而是考虑如何通过对产品的功能设置,来引导人们进一步去体验生活的广度和宽度。
Based on the ideas and characteristics of experience economy, it is discussed how to combine the demands of individual consumption and consumptive experiences with production life cycle from beginning, so that the production will be more individual and diversified; When the productions are consumed, the customers should be led to participate in design of the industry actively, and the customer will not buy anything passively ; When the productions are used, the people＇s physical demands will be satisfied, and they can lead people to taste the life extension through setting up the production function.
出处
《浙江理工大学学报（自然科学版）》
2006年第4期470-472,共3页
Journal of Zhejiang Sci-Tech University(Natural Sciences)
关键词
体验经济
产品设计
消费需求
Experience economy
Industry design
Consumer requirement
