摘要
从市场营销的角度来看,外部环境决定了旅游市场的发展前景。近几年旅游市场外部环境呈现出的变化趋势,这给旅游市场定位提出了极大的挑战。而对日益变化的市场外部环境,西部旅游市场如何实现可持续发展,是值得研究的问题。笔者认为拓展旅游产品范围,提升旅游产品品位,凸现旅游产品特色与弘扬民族文化等作为旅游市场的定位因素,才能适应快速发展的旅游市场外部环境,才能提高西部旅游市场竞争地位与优势,实现西部旅游市场可持续跨越式发展。
From the maket economy of view, the external envirnment will decide the perspective of tourist market' development. Recently, the external envirnment of tourist market varies in a tendency, which challenges the tourist market to have a proper position. With the changing external envirnment of market, it values to study the question that how the west tourist market realizes sustainable development. The author considers widening the range of tourism productions, promting the taste of tourist productions, producing the character of tourist productions and expanding the ethnic culture as the setting factor of tourist market, that adapts the rapid development of the external envirnment of tourist market and enhances the competition and predonderaue of western tourist market, at last realizes the sustainable development of western tourist market.
出处
《乐山师范学院学报》
2004年第2期21-26,共6页
Journal of Leshan Normal University
