摘要
企业发展壮大，离不开品牌广告定位，品牌广告定位是否准确取决于市场（地点）、产品、价格、推广四大因素的影响。深刻认识影响品牌广告定位因素的重要性，是做好品牌广告定位的有力保障。
The development and expansion of business enterprises need brand advertisement positioning. The accuracy of its poisoning depends on its market location, product, price and promotion. Deeply recognizing the importance of the influential factors is the powerful guarantee for brand advertisement positioning.
出处
《株洲师范高等专科学校学报》
2006年第4期86-88,共3页
Journal of Zhuzhou Teachers College
关键词
品牌
广告
定位
因素
brand
advertisement
positioning
factor
