摘要
体育明星做广告是我国现阶段的一个社会热点,是市场经济和体育产业化运作的重要内容,对促进体育 事业和经济社会发展意义重大,但也存在一些不容忽视的负面影响。该文指出了我国体育明星广告存在的问题 及近年来的发展趋势,提出了对我国体育明星广告市场的管理建议,利于体育明星广告市场的健康发展。
Sports stars advertisement for commodities is a hit nowadays in our country, it plays an important role not only in the market economy and sports industrialization, but also in promoting mass sports, competitive sports and the development of the economy society. But it surely brings some negative effects, this thesis points out the existing problems in sports stars advertisements and its development trend, and puts forward some management suggestions for it. Therefore it will help this market to develop in its right course.
出处
《湖北体育科技》
2004年第1期4-6,共3页
Hubei Sports Science
