摘要
体育广告是体育产业的重要组成部分。本文分析了体育广告的内涵、形式及我国体育广告的发展状况,并提出了相应的发展对策,有利于我国体育广告市场的健康发展。
The sport advertisement is an important part of sport industry. This essay analyses the connotation, formats and current conditions of Chinese industry of sports advertisement. It puts forward the development countermeasures of the market of the sport advertisement. It may be helpful for the healthy development of the market of sport advertisement in China,
出处
《山东体育科技》
2008年第2期28-30,共3页
Shandong Sports Science & Technology
关键词
体育广告
内涵
形式
对策
sport advertisement
connotation
formats
countermeasure
