摘要
2 0世纪二三十年代 ,正是国货运动高涨的时期 ,以销售商品为目的的国货广告在报刊杂志上大量出现。以这期间影响巨大 ,在登载国货广告方面极具代表性的《申报》来说 ,这些国货广告通过话语言说把生产、销售以及消费国货同爱国主义联系在一起 ,一方面为国民提供了广泛的爱国途径 ,使国民在日常消费的过程中寻找到爱国的高尚情感 ,从而获得强烈的民族认同感 ,为民族资本主义提供了宝贵的发展空间。另一方面 ,国货广告的爱国主义言说消解了爱国主义本身具有的神圣性和严肃性 ,使得爱国主义成为许多追求享受的人的消遣品。
During the 1920s and 1930s,the campaign of using Chinese goods had risen,and the advertisements whose aim were to peddle the goods vied with each other and emerged largely in the newspaper or periodical.These advertisements about Chinese goods combined the production,sales with peddling Chinese goods with patriotism by their words,which supplied the national with many ways of being patriotic and made them have a strong desire of national meeting of minds and provided national captialism with valuable space of development.On the other hand,the patriotism speech of advertisements about Chinese goods dispelled the sacred and the solemn which the patriotism had and made some people seeking ease and comfort take the patriotism as a diversion.The paper takes Shenbao(申报) as a case and analyzes above social phenomenon in the history.
出处
《江西师范大学学报（哲学社会科学版）》
2003年第4期107-112,共6页
Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition)
关键词
国货
广告
爱国主义
民族认同
Chinese goods
advertisement
patriotism
national meeting of minds
