摘要
20世纪40年代的大后方报纸上的电影广告,有着独特的广告诉求方式和文本制作。它在民族危亡的历史的时刻宣传抗战电影、传播抗战以及相关诉求时扮演着重要的角色。这对于广告史,特别是40年代的新闻史、电影史以及大后方文化研究,都将提供一个新的视角。
The advertisements in the newspapers of the rear area in 1940s had their unique appealing means and text writing techniques. It played an important role in advertising movies about the resistance against Japanese and promulgating appealing to the resistance. This provides researchers a new perspective in studying the histories of advertisements, journalism, and movies and the culture of the rear area in 1940s.
出处
《涪陵师范学院学报》
2005年第3期31-35,共5页
JOurnal of Fuling Teachers College
关键词
四十年代
大后方
电影广告
抗战
1940s
rear area
movie advertisement
resistance against war
