摘要
广告实践教学存在实践内容缺乏行业性、系统性,教学方法单一,实践平台短缺等问题。广告学实践教学体系的改革要明确以创新创业能力获得为培养目标,与行业接轨,丰富实践教学内容,强调实践内容的梯度性,激发学生主动学习的动机,改革实践教学方法,建设校企双方共赢的实践教学平台。
Advertising practice teaching has problems such as lack of the industry and systematic characters,and its teaching method is single. It has the shortage of practical platform,and so on. The reform of advertising practice teaching needs to be clear that the goal is obtaining the innovative and entrepreneurial ability,meanwhile in line with the industry,enriching the gradient of the practice teaching content,stimulating the motivation of studying,and reforming the practice teaching method. And it needs to finish the construction of win- win practice teaching platform between a school and enterprises.
出处
《职业技术》
2016年第6期69-70,共2页
Vocational Technology
关键词
创新创业
广告学
实践教学
innovation and entrepreneurship
advertisement science
practice teaching
