摘要
符号是信息的外在形式及物质载体,其基本功能是识别。日用陶瓷产品设计者一般借助品牌识别符号、功能及使用方式识别符号、文化识别符号来帮助用户进行有效识别,使产品能准确地传达设计者的理念及意图,并能为消费者所接受。本文探讨这三种识别符号在日用陶瓷设计上的组构方式,以期对提升中国日用陶瓷产品的识别度有所裨益。
The symbol is the external form and the material carrier of information, its basic functions is to identify. Designers of daily ceramics generally utilize the brand, the function and usage, the cultural identification symbols to help users effectively identify, making the products accurately convey designer's concepts and intentions, and can be accepted by consumers. This article explores the structure of these three symbols of daily ceramics design, trying to enhance the degree of recognition of Chinese daily ceramics.
出处
《中国陶瓷》
CAS
CSCD
北大核心
2014年第7期49-53,共5页
China Ceramics
关键词
日用陶瓷
识别
符号组构
Daily Ceramics
Identification
Symbolic Structure
