摘要
随着互联网羊群效应现象的逐步显现,寻找、辨识"头羊"的重要性日益突出。本文通过一些简化和定义,将FLOYD算法的相关原理,引鉴运用到网上的羊群效应"头羊"辨识机制中,将全网交换中点列为网络群体的"头羊"(意见领袖)候选对象,联络服务中心列为网络群体的"联络员"候选对象,从而为羊群效应的管控提供一些依据和参考。
With the emergency of herding effect on the Internet,searching for and identifying ' leader sheep' have become very urgent.Being simplified and defined in this paper,FLOYD algorithm is applied to the identification of 'leader sheep' in the herd effect,which turning the switching—point of the whole network as 'leader sheep'(opinion leader) candidate and the service center network as a secondary candidate,so as to provide some base and references for herd management and control.
出处
《中国管理科学》
CSSCI
北大核心
2014年第S1期27-32,共6页
Chinese Journal of Management Science
基金
国家自然科学基金资助项目(71231002)
国家自然科学基金资助项目(71172135
71231002)
国家重点基础研究发展计划资助项目(2012CB315805)
中央高校基本科研业务费专项资金资助项目(2013RC0603)
关键词
FLOYD算法
羊群效应
头羊辨识
floyd algorithm
herding effect
identification of 'Leader Sheep'
