摘要
通过对国内外会展旅游业的发展简要的概括和总结,认为会展旅游是一个蕴涵巨大价值的高利润、高产出和联动效应大的旅游项目。广州的会展旅游不仅有着良好的历史基础和现实地位,还具有持续发展的良好经济环境。应把会展旅游作为培育商务旅游动力的关键措施,加强以会展旅游设施综合配套为主体的城市硬件建设,进一步优化社会、经济、文化大环境,实施城市形象工程,提高南国商都的信誉度和知名度,使广州的会展旅游走上可持续发展轨道。
The article gives a brief introduction to the development of MICE home and abroad,and recognizes MICE tourism as a high-profit、high-yield and high-correlation tourism item.MICE tourism of Guangzhou not only has good historical base and realistic status,but also has good economic environment.Guangzhou should regard MICE tourism as crucial measure of developing commercial tourism drive,strengthen urban hardware construct of the major of the MICE tourism establishment,implement urban image-project,optimize society,economy,culture environment continually,improve Guangzhou’s credit and famous,make MICE tourism of Guangzhou sustainable development.
出处
《云南地理环境研究》
2004年第1期75-79,共5页
Yunnan Geographic Environment Research
关键词
会展旅游
会展经济
市场潜力
广州
MICE tourism
advantages
significances
development strategies
Guangzhou
